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Next is Now
How do you refresh an annual General Managers Meeting while inspiring employees ahead of a challenging year?
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Our experiential campaign, Next Is Now, immersed attendees in the worlds of "craft-masters" across industries, highlighting how decisions made today define what comes tomorrow.
The Space
From the lobby to the conference room, we ensured the story of adversity to success was felt throughout the space.
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Animations
Mindset. Momentum. Impact. This emotional arc was reinforced across every animation.
Interstitials
From athletes to filmmakers, these interstitial videos inspired audiences to embrace the "Next is Now" mindset.
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Activations
To mark the 10th anniversary of this meeting, I wrote a custom X-Factor–style script that the client’s executive team performed live.
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